Halo kiosk
Halo kiosk
I designed the Halo kiosk to be a POS beacon for the new product launch at its first partner car dealership. Equal parts gathering place, product announcement, and information center, the kiosk was part of a highly visible brand zone within the cavernous space.
Initial sketches were based on conversations with the sales people who’d be introducing Halo to customers.
3D renderings helped to narrow down the parameters for both design and use.
The fabrication team dove into the real work after delivery of detailed specs.
The final kiosk becomes a monolithic brand gesture visible from across the salesroom floor.
A simple message loops on the kiosk screen amplifying product benefits.
Halo, a connected car service platform, was developed for use at one the most successful car dealerships in Oregon to improve the car ownership experience beginning at the point of purchase. Halo was designed from the ground up with the needs of car owners in mind—communicating vehicle data to owners in terms they understand and can act on. Halo Fleet extends the power of the platform to help fleet owners effortlessly manage services for their vehicles.
My work for Halo, its brand and products, was extensive. Check out the naming and identity I did for them to kick things off. I designed and developed the Halo iOS app with Built Light. I designed and art directed the Halo launch event. Halo explored a transition to a service model for the Halo Fleet app for which I did design and UX. Short but sweet, I crafted a Halo vision brochure for the the CEO to excite people around a vision for Halo’s future.