One of the milestones of the brand work for Halo was the official launch at Halo’s first partner dealership, Beaverton Toyota, in Oregon. Getting to this point was a huge effort, led by the key stakeholders on the Halo product side in collaboration with owners, managers, and sales people on the dealership side. Additionally, Halo brought on an expert in sales training to spend months at the dealership becoming an expert in the idiosyncrasies of their specific sales culture and methodologies. This enabled Halo to help the dealership sell its product by tailoring the way Halo is best sold in the dealership’s unique sales culture. Ultimately, the process became geared to enhancing their sales flow and customer retention process. This invaluable work became the basis for how we dealt with brand intervention at the dealership.

My work for Halo, its brand and products, was extensive. Check out the naming and identity I did for them to kick things off. I designed and developed the Halo iOS app with Built Light. I designed a Halo kiosk as a beacon for consumers and salespeople at a dealership. Halo explored a transition to a service model for a Halo Fleet app for which I did design and UX. Short but sweet, I crafted a Halo vision brochure for the the CEO to excite people around a vision for Halo’s future.