Halo, a connected-car service platform, was developed for use at one the most successful car dealerships in Oregon to improve the car ownership experience beginning at the point of purchase. Halo was designed from the ground up with the needs of car owners in mind to communicate vehicle data to a car owner in terms they understand and can act on. Halo Fleet extends the power of the platform to make managing services for fleet vehicles effortless.

My work for Halo, its brand and products, was extensive. Check out the naming and identity I did for them to kick things off. I designed a Halo kiosk as a beacon for consumers and salespeople at a dealership. I designed and art directed the Halo launch event. Halo explored a transition to a service model for a Halo Fleet app for which I did design and UX. Short but sweet, I crafted a Halo vision brochure for the the CEO to excite people around a vision for Halo’s future.