Simple HDR is an iPhone app that works with the Ricoh Theta camera and makes it extremely easy to shoot 360° high dynamic range (HDR) images. An HDR image captures a much wider range of brightness values that a regular photo, from the darkest shadows to the brightest highlights. And you can do some pretty amazing things with all that data. CG artists use them to digitally recreate the exact lighting and reflections in a scene, and photographers use them to create incredibly rich panoramic images. It used to take thousands of dollars worth of equipment, not to mention a lot of patience and expertise, to create these images. Simple HDR lets you do it with a very affordable camera in about 30 seconds. Simple HDR 2.0 is currently being developed by Built Light.