Used to create excitement around Halo’s promise, the vision brochure helped to distill Halo’s value proposition into succinct messaging and one compelling image.

Halo, a connected car service platform, was developed for use at one the most successful car dealerships in Oregon to improve the car ownership experience beginning at the point of purchase. Halo was designed from the ground up with the needs of car owners in mind—communicating vehicle data to owners in terms they understand and can act on. Halo Fleet extends the power of the platform to help fleet owners effortlessly manage services for their vehicles.

My work for Halo, its brand and products, was extensive. Check out the naming and identity I did for them to kick things off. I designed and developed the Halo iOS app with Built Light. I designed a Halo kiosk as a beacon for consumers and salespeople at a dealership. I designed and art directed the Halo launch event. Halo explored a transition to a service model for a Halo Fleet app for which I did design and UX.